What’s stopping you from adding external continuity marketing expertise to your team? 

  • Is it because you believe the organization expects YOU to be the only “expert” needed? 
  • Is it because you have a concern that your leadership will think you are somehow inadequate?
  • Are you worried your staff will perceive you’re sending a message that they aren’t up to the job and quit?
  • Is it a money issue? Do you believe you’ll get more “bang for the buck” by hiring staff instead of “renting” expertise?

Maybe it’s simply because you’ve never considered that you might need outside expertise to maximize your opportunities.

As experts in the art of continuity acquisition, retention and engagement, we have certainly heard (or sensed) all of these in our decades of experience.

But the interesting thing is, when we work with people and they see results, these suppositions never come up again.

Why Hire Continuity Marketing Experts? 

If you asked people we’ve worked with, they would answer that it’s because we’re all better when we work together. Hiring experts is a way to “rent” specific expertise that leads to getting more done, achieving improved results faster, and developing better trained staff members (and satisfied leadership). 

Another reason is because they trust us to have answers backed up by experience—in all categories related to acquisition, engagement and retention—and we know how to adapt past learnings to their unique opportunities.

It’s also a smart use of resources. Our clients understand the power of having a fractional asset with skills and abilities that they don’t need 100% of the time. 

Experts are shortcuts to your continuity marketing success

Hiring expertise in a specific area can help you avoid a long learning curve that confounds and delays success. Specialists see more tests (wins and losses) than a single organization will be able to execute in a much longer period of time. There’s no magic solution, but there absolutely ARE shortcuts to success when you tap into the experience bank of experts.

Experts are flexible resources; expand or contract as needed 

When you choose to add outside expertise to your team, you determine the duration of that working arrangement. Unlike hiring a staff person, experts should be hired for a particular need, not as a part of your organization. While we’ve certainly had long relationships with clients, our goal is to augment your team, not completely replace them. Sometimes the need is tactical, with a deadline. Sometimes it’s as a bridge until you can reorganize and hire. Other times it’s as a trainer to make sure your current and future team speak the same language and that institutional knowledge is passed on.

Caveat: Beware of firms focused on tying you up in a long contractual engagement. You want experts when you need them. Your relationship is healthiest when it’s based on continued value, not a signature on a piece of paper. We live by the mantra, “Life is long.” Our engagements fit our clients’ needs at the time. Budgets, goals—even bosses—change. “Three-peats” (multiple intermittent projects) are not uncommon with our clients. 

Using the right experts make YOU look good. 

Experts want to be appreciated, certainly. When we come in with knowledge that leads to better results for you, everyone wins. But we know that wins don’t happen automatically. They happen when you mix experience with institutional knowledge and openness to trying new things.

When our clients see improved results, it’s because we were able to meld all the right ingredients together to persuade more of your audience to join or subscribe, renew or contribute, and engage with your community. Credit belongs to the leader who brings the right materials together (including expertise). 

Who really wins in the end? Your constituents.

When you are an organization that relies on continuity, you need people to take an action to engage with you, and then do it again. Your organization thrives when more people say “yes” and then “yes” again each time they are asked to renew or engage. They do that not because they are tricked into signing on by some clever campaign, but by genuine, relevant work that creates satisfaction and delivers on the promise you make at acquisition.

Of course, you want to be a good steward of your organization’s resources. You want your acquisition marketing budget to be as effective as possible, your renewal efforts to produce, and your satisfaction scores to increase. You don’t want to overspend on outside OR inside resources.

The truth is you couldn’t justify having the kinds of experts you can “rent” on your payroll every day. You don’t need people like us all the time. But when you want to move the needle on acquisition, retention and engagement, there’s no one better to have (fractionally) available.

If you’re reading this, you already have a sense that you would benefit from having a conversation with a continuity marketing specialist.

So why wait. Let’s start creating the journey to success with you.